George Finn

George Finn is a member of the Rose Law Group’s Real Estate Transactions and Business and Corporate Transactions practice groups.

George practices primarily in the areas of real estate transactions, estate planning, finance, business-related matters and name image likeness (NIL) matters. This includes work related to commercial and residential purchase and sale transactions, real estate development, commercial leases, business formation, corporate governance, transaction negotiation, employment law and business acquisitions and dispositions.

Prior to moving to Arizona, George owned and operated a successful law practice in Greenwich, Connecticut for ten years representing clients in a variety of legal disciplines including commercial and residential real estate transactions, contracts, financing, business operation and governance, litigation, construction, employment law and estate planning.

George has an extensive and diverse background representing clients in real estate transactions as he has represented buyers, sellers, and lending institutions as well as acting as title agent on behalf of national title insurance companies. George has also litigated real estate disputes providing invaluable insight on how best to advocate on the client’s behalf when structuring and negotiating transactional terms. George’s practice in Connecticut also focused on assisting and advising businesses on various formation, governance, operational and transactional matters. In addition to real estate litigation, George has litigated claims for breach of contract, fraud, personal injury and lemon law violations.

George has also developed a growing practice in name, image, and likeness (NIL) matters, advising athletes, agents, and educational institutions as they navigate this emerging and complex area. With a solid understanding of the legal and regulatory frameworks governing NIL rights, George helps athletes enhance their commercial opportunities while ensuring compliance with high school and collegiate regulations, state laws, and institutional policies. Acting on behalf of athletes, George negotiates contracts with NIL agents, securing favorable terms for endorsements, sponsorships, and licensing deals, while safeguarding the athlete’s control over their brand and intellectual property. For agents and educational institutions, George provides strategic advice on structuring compliant NIL programs and agreements, minimizing legal risks and fostering environments that support athlete success. Whether drafting contracts, offering compliance guidance, or facilitating partnerships, George brings a detail-oriented and proactive approach to protecting all parties involved. With a passion for the intersection of sports, business, and law, George remains at the cutting edge of NIL opportunities, helping clients navigate this rapidly shifting legal landscape with confidence and precision.

George has always firmly believed that the success of providing quality legal services is through excellent customer service coupled with hard work.

George completed his Juris Doctor in 2009 at Touro Law School in Central Islip, New York, and received a Bachelor of Science in economics from Manhattan College in 2006. George is admitted to practice law in Arizona, Connecticut and New York.

In addition to his transactional practice, George has significant experience representing clients in the administration of trusts and estates of all sizes.  George works-one-on-one with clients and their advisors to prepare and implement wealth transfer, business succession, charitable giving, and estate planning strategies that effectively and efficiently meet each client’s personal and financial goals while providing maximum flexibility for their evolving needs.   George is committed to preserving his client’s legacy while mitigating tax obligations, both now and for the future.

In The News

I’m way too young for estate planning. Or am I? George Finn, Rose Law Group senior transactional and estate planning attorney, has the answers

By Julia Carpenter | Wall Street Journal Everyone in my family knows about my mother’s big blue binder. I jokingly refer to it as her “Book of Life.” The binder includes physical copies of important documents, directives for next of kin and information on various accounts, passwords and assets—all the paper makings of an estate plan. For years, I thought

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Legal Protections for Student Athletes in NIL Deals: George Finn, senior transactions attorney at Rose Law Group offers critical insights at USPTO conference

By Madelaine Braggs | Rose Law Group Reporter At a recent panel hosted by the USPTO at Arizona State University’s Sandra Day O’Connor College of Law, legal professionals gathered to discuss the increasingly complex landscape of Name, Image, and Likeness (NIL) rights for student athletes. Moderated by ASU second-year law student Keyerra Harfield, the panel featured: George Finn, Senior Transactions

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Former Ohio State QB sues over denied NIL compensation; George Finn, Rose Law Group senior transactional attorney who handles NIL deals for athletes, comments

By Ralph Russo | New York Times Former Ohio State quarterback Terrelle Pryor sued his alma mater, the NCAA and the Big Ten over denied compensation for name, image and likeness during his college career, according to a lawsuit filed Friday in an Ohio federal court. Pryor’s lawsuit comes on the heels of former USC star and Heisman Trophy winner Reggie Bush filing a similar suit against his former school and the NCAA, and several former Michigan

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