Disclosure: Rose Law Group represents Phoenix International Raceway
By Jose Esparza | Cronkite News
PHOENIX — A peek at the latest stage of Phoenix International Raceway’s $178 million pit stop hinted at a high-end new look for those who will enter the track in the future.
On Wednesday, the Avondale track installed a steel beam signed by fans and participants who attended an IndyCar Series Phoenix Grand Prix earlier this year. The beam will be part of one of two “canyon” entryways that will include escalators to take guests to the grandstand concourse and elevators to the 51 suites.
“This is an opportunity for us to modernize the venue and create a fan experience that is consistent with today’s expectations,” said Scott Rovn, the vice president of sales and marketing, “while maintaining that connection with the past and the memories and the legacies that were contained here at Phoenix Raceway.”
