Name Image Likeness (NIL)

Rose Law Group is a pioneer in the practice of Name, Image, and Likeness (NIL) matters, advising athletes, agents, and educational institutions as they navigate this emerging and complex area. With a solid understanding of the legal and regulatory frameworks governing NIL rights, Rose Law Group helps athletes enhance their commercial opportunities while ensuring compliance with high school and collegiate regulations, state laws, and institutional policies. Acting on behalf of athletes, Rose Law Group negotiates contracts with NIL agents, securing favorable terms for endorsements, sponsorships, and licensing deals, while safeguarding the athlete’s control over their brand and intellectual property. For agents and educational institutions, Rose Law Group provides strategic advice on structuring compliant NIL programs and agreements, minimizing legal risks and fostering environments that support athlete success. Whether drafting contracts, offering compliance guidance, or facilitating partnerships, Rose Law Group brings a detail-oriented and proactive approach to protecting all parties involved. With a passion for the intersection of sports, business, and law, Rose Law Group remains at the cutting edge of NIL opportunities, helping clients navigate this rapidly shifting legal landscape with confidence and precision.

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In The News

I’m way too young for estate planning. Or am I? George Finn, Rose Law Group senior transactional and estate planning attorney, has the answers

By Julia Carpenter | Wall Street Journal Everyone in my family knows about my mother’s big blue binder. I jokingly refer to it as her “Book of Life.” The binder includes physical copies of important documents, directives for next of kin and information on various accounts, passwords and assets—all the paper makings of an estate plan. For years, I thought

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Legal Protections for Student Athletes in NIL Deals: George Finn, senior transactions attorney at Rose Law Group offers critical insights at USPTO conference

By Madelaine Braggs | Rose Law Group Reporter At a recent panel hosted by the USPTO at Arizona State University’s Sandra Day O’Connor College of Law, legal professionals gathered to discuss the increasingly complex landscape of Name, Image, and Likeness (NIL) rights for student athletes. Moderated by ASU second-year law student Keyerra Harfield, the panel featured: George Finn, Senior Transactions

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Former Ohio State QB sues over denied NIL compensation; George Finn, Rose Law Group senior transactional attorney who handles NIL deals for athletes, comments

By Ralph Russo | New York Times Former Ohio State quarterback Terrelle Pryor sued his alma mater, the NCAA and the Big Ten over denied compensation for name, image and likeness during his college career, according to a lawsuit filed Friday in an Ohio federal court. Pryor’s lawsuit comes on the heels of former USC star and Heisman Trophy winner Reggie Bush filing a similar suit against his former school and the NCAA, and several former Michigan

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